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| Country Inns Realty, Inc. at 1-888-768-3555 |
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| © Country Inns Realty, Inc. - 2435 Main Street - P.O. Box 102, South Chatham, MA 02659 |
As most people in business will recognize, the advertising & marketing components of a company & its product and/or services have changed significantly over the last decade. Specifically, in terms of real estate, prior to the popularity of the internet as a viable promotional source, most advertising was printed in local newspapers, magazines and locally-directed flyers & farm-letters, as well as signage in front of a "for sale" property. Also included were Open Houses to attract travelers/vacationers in the area & local residents.
A decade ago the average buyer for a property was in close geographic proximity to a desired property & would search the local papers, attend open houses or "walk-in" to various local real estate agencies, each dealing with inventory in their own geographic area. Of course, with the sale of commercial properties such as Inns, Restaurants, Bed & Breakfasts and Retreats, open houses and signs are not part of the advertising component, since some discretion is paramount to maintain clientele base & allowing businesses to continue to operate status quo. Often times as well, direct property advertising continually in printed matter can erode a business. What is needed then? Discreet, professional Marketing & Promotion by a company specializing in Inns, Bed & Breakfasts, and Hospitality Properties to a customer base seeking professional assistance with their Investment Purchases.
Enter the Internet with the World-Wide Web, Email & a Global Clientele. As most businesses will attest, Hospitality Properties being among them, responses to printed advertising has decreased markedly, and internet usage has increased proportionately. Customers can access sophisticated, inter-active websites, preview properties & send communication 24-7 via the computer. Currently, over 90% of our prospective buyers, sellers & people interested in Purchasing Investment Properties come through our Websites, Electronic Marketing, and our Personal Customer Base. Here is where customers can explore in detail & in private, Investment & Hospitality Properties in New Hampshire & Massachusetts through our website: www.countryinnsrealty.com.
Often times, prospective buyers considering purchasing in various parts of the United State will eventually gravitate towards New England because of the potential 4-season operating time frame. Additionally, when Prospective Buyers learn of our experience as former innkeepers and our personal purchases of 2 inns in New Hampshire, as well as the 10-year Hospitality Experience/Ownership of our Associate Sale's Agents, they are convinced of a sound investment in this New Hampshire geographic location.
What makes our form of internet marketing different from other websites is offering Private Seminars & Instruction geared to a prospective buyer's property choice to assist with the various aspects of becoming innkeepers or investment buyers. Since we had been innkeepers & restaurant owners at two different Hospitality Properties in New Hampshire over a 10 year-period, we lend a lot of credibility to our property presentation. We also thoroughly pre-qualify candidates financially & assist with their business plans if needed, so that buyers enter into the transaction with knowledge of both the business as well as residential property acquisition, expectation of a return on their investment upon resale, and an awareness of the complications of acclimating to a Life Style Change. Often, we eliminate more "potential candidates" than we accept. The result of this kind of rigorous culling, marketing & promoting is fewer actual showings to disrupt the seller's on-going business, especially during a busy season, and more qualified candidates who are ready to progress to the offer stage.
What also propels our websites & has successfully maintained a global client base that we would otherwise not have, is the Reciprocal Linkage to Industry-Related Websites, & Resources, accessing by various search engines & "payment to position" within top ranking on the search engine results page. This Top Website Positioning is what expedites the customer inquiry flow & results in "prospective buyer" contact.
Owing to the fact that we have been in real estate since the 1980's in Massachusetts & since 1996 in New Hampshire focusing on sales of Hospitality Properties, we have a customer base ("potential innkeepers, restaurants, and commercial investors.) to whom we regularly send emails, promotional literature & maintain phone contact. These buyers also monitor our websites on a regular basis waiting for the right property to emerge for their purchase.
Country Inns Realty, Inc. also sends out promotional post cards to various customer & client lists, with both "Sold" and "for Sale" Properties." While "Sold" Postcards identify the Property in order to generate more business for the new owners, "For Sale" Postcards do not usually identify the property/business for discretionary purposes. The value of this form of contact to our customers, is that it generates inquiry to us or promotes the receiver to search our website for new listings.
*Printed Ads - 3& 1/2 " X 5" black & white space in The Kearsarge Shopper, monthly. Established 33 years; 13,100 distribution weekly to local South-Central New Hampshire merchants & postal customers, out of state second home owners, as well as public access stacks at various locations. Continual promotion since 1996.
*Website: www.countryinnsrealty.com, traffic monitoring via IT support for marketing streams with adjustments for re-directing search engines; on-going optimization of Key Words, links to appropriate affiliate, market-related websites and monitoring of the latter, links to related business websites (rental promotions, products, other hospitality & investment businesses);NNEREN link with live search capability for web visitors to search Multiple Listings in New Hampshire, Mass, & contiguous New England States; Mortgage Calculator; Links to Websites of previously sold Detail Listings & Current Websites if still operational; links to area activities & Amenities of "for Sale Properties".
*NNEREN -(Northern New England Real Estate Network) - Ambiance Multiple Listing Service promoting to New Hampshire and parts of Vermont, Maine, Massachusetts; residential & commercial listing components with detailed text & multiple color photos. Average of 3 million hits per month!
*CCIMLS - (Cape Cod and the Islands Multiple Listing Service) - Internet Listings of Properties on Cape Cod and the Islands with provisions for Users to Search for Commercial and Residential Properties. Property searches standardly show results from the present to past 6 months (with capabilities to access "historical searches") displaying for sale, sold, under agreement, and withdrawn/expired listings. Also available with agent access are property histories, market trends from several prior years, and graphic displays of various aspects of chosen properties (comparing square footage, number of bedrooms, acreage, etc).
*Mailings: Laminated, colored, 2-sided printed postcard mailings of sold inns, & for sale prompts to prospective innkeepers, customers & clients. Monthly promotional flyers, letters, solicitations to buyers, sellers and related industry people and agencies
*Phone & email contact with past & current customers & clients; culling for future sales new listings; direct & personal with immediate feedback.